Luxury Brand Mmessage: Century 21 Real Estate Social Marketing ...

Century 21 Real Estate LLC, one of the largest franchisor in the world of residential real estate sales organization, a Platinum Hermes Creative Award for Excellence was awarded in social marketing, announced the company.

The social marketing campaign that produced by CENTURY 21 ? in conjunction with Mullen communication, while the players to buy and sell virtual real estate by a mobile game called We city. The campaign drew more than 5.4 million views on the Home screen, 401 000 CENTURY 21 brand structures were placed in the game by players (4.32 buildings per player), and more than 300,000 views CENTURY 21 is the brand of the company's video "Faster Smarter Bolder" commercial.

"We are very proud that our innovative marketing is recognized for excellence, and online gaming is an effective way to buyers in today's highly mobile and home-office and sales reach," says Bev Thorne, director of marketing for Century 21 Real Estate LLC. "We remain committed to reaching consumers where they consume more media."

The CENTURY 21 brand was introduced in his first Super Bowl commercial this year, in addition to the sponsorship of U.S. Soccer, and it will apply during the Olympic Summer Games in 2012.

"Our Agents Century 21: Bolder .. Faster Smarter" campaign has achieved a growing market segment - the players. "Said Thorne," By our message through new media. and traditional mass media, we build our leadership position in the industry to get into brand awareness. "

This leading position has been highlighted by the announcement of February 2012, the CENTURY 21 brand 95 percent name recognition, the highest level of consumer awareness in relation to other real estate brands in a study conducted by Millward Brown will be carried out is one of the world's leading market research.

With over 4700 registered for the contest this year's Hermes Creative Awards is an international competition for creative professionals in designing, editing and design of traditional materials and programs involved, and new technologies. Entries come from marketing and corporate communications departments, advertising agencies, PR firms, graphic design shops, production companies, web and digital designers and freelancers.

Source: http://luxurybrandmessage.blogspot.com/2012/07/century-21-real-estate-social-marketing.html

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